Face masks (not the Covid type I hasten to add) have evolved as a relatively new trend in the cosmetic and skincare industry, gaining popularity through celebrity endorsement and extensive marketing campaigns on social media.

The global market for face masks has grown by an impressive 13.3%.between 2013 and 2018, with the market currently valued at almost £6 billion globally. This dramatic growth is set to continue and reach £8.8bn in 2023*.

But why the big fuss?  Well there are 2 key reasons and why these are significiant in our current climate.


The 3 Main Reasons For Using a Face Mask

There are three fundamental reasons why incorporating a face mask at least once a week into your skincare routine can be beneficial to the health of your skin:

  • Detoxification
  • Hydration
  • Nourishment


Let’s first take a look at detoxification. Due to increased exposure to air and chemical pollutants, our skin needs a bit of extra help in getting rid of the impurities and toxins from our skin so that it can better breathe and maintain a healthy, uncongested glow.

Then the mask needs to deliver a second benefit – hydration. Depletion of the ozone layer (increased sun exposure), central heating, lack of proper fluid intake, changes in hormonal activity (e.g. menopause), even stress can all impact the moisture levels in our skin. The skin’s chemical composition is about 70% water, 25% protein and 2% lipids.  So water is the key component and it is vital for us to maintain its moisture levels to prevent premature ageing and promote skin health and radiance.

The third factor is nourishment. Masks can introduce vital anti-oxidant ingredients to the skin that can smooth, soften and rejuvenate slack, ageing skin.


Comparison of Face Mask Brands

The global market is highly fragmented and competitive with global players engaging in product innovation strategies. Major beauty brands are investing in research and development to introduce masks with new features, though typical uses include thorough cleansing, tone brightening, anti-ageing or hydration.

Up until now I have used the Nu Skin Epoch Marine Mud Mask (for most skin types) or the Creamy Hydrating Masque (for dry or dehydrated skin) in the facials I perform at MindBody oasis. The benefits of the Mud Mask is that it contains over 50 beneficial marine minerals to detox, decongest, nourish and hydrate the skin. My clients immediately feel the effects of improved blood flow to the skin, softness and smoothness in texture and refinement of pores.  The Creamy Hydrating Masque contains cactus extract and it’s a well known fact that the cactus can retain huge amounts of moisture over long periods of time.  When I’ve used the Creamy Hydrating Masque on extremely dry skin, the effects are pretty much instantaneous – there is a visible increase in moisture and radiance with an accompanying de-wrinkling and softening effect. See the results of one of my regular clients below (she’s so missing her treatments at the moment and can’t wait for a post-quarantine facial):


However, what I’m truly excited about is that Nu Skin are launching a new product on 18th June under the ethnobotanical Epoch range called Yin and Yang Mask.  This mask adds a lot of nourishment. It’s a multi-purpose product that comes in eco-sustainable packaging and contains unique ingredients, such as jasmine sambac scent, porcelain flower extract (rich in anti-oxidants), and a blend of absorbent, detoxifying ingredients including kaolin and charcoal powder. When gently activating the charcoal powder, the colour changes from white to grey, and at the same time the soft natural fragrance of Jasmine sambac promotes inner harmony and the feeling of relaxation for a glowing, lit-from-within complexion. It leaves the skin looking healthier, brighter, fresh, and more luminous. The product has been inspired by the rituals of China to leave you feeling balanced both inside and out.

Here is a list of popular face masks and what they deliver:




Your Special Offer


If you’d like to pre-order and incorporate this beautiful Epoch Yin and Yang mask in your at-home beauty regime, I can offer you 10%+ discount on the retail price and free Postage and Packaging. RRP is £31.49, but you can now pre-order for just £28.  Please email your order request.  If you are interested in any of the other face masks I use, please also email me using the same email link for more information.


*Source:: Euromonitor at constant FX rate and current prices (March 2020)




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